AskData & business performance
Find where revenue changed
Ask an AI analyst why casino revenue changed, then follow the comparison through player groups, retention and game mix. Keep the metric definition and evidence attached to the answer.
AskDataAskDataRevenue / This week vs previous week
Why did revenue fall this week?
Revenue fell 8% in this comparison. Returning-player revenue declined 12%, while new-player revenue was broadly steady.
In AskData
The owner gets a focused next question instead of another undifferentiated revenue total.
The starting point
An owner sees revenue move and asks where it began. A static summary stops at its prepared breakdowns, leaving the team to rebuild exports for the next question.
AskData keeps the question, answer and follow-up in one conversation. Analytics provides the performance detail behind the relevant part of the answer.
The analysis workflow
Specify the brand, currency, period and revenue definition. Ask for clarification when the question leaves a material ambiguity.
Confirm the freshness and completeness of the period before treating a missing total as a business decline.
Separate meaningful player groups or game categories and check that their results add back to the defined total.
Carry the same period and definitions into a narrower comparison. State where the available data cannot support a conclusion.
What this enables
Locate the next investigation: a returning-player group, game category, acquisition source or cost record. The output is an evidence trail and the next investigation, with the available scope attached.
AskData introduces the question experience. Business performance connects the review to the wider economics of the casino.
After implementation
Use known reference questions to evaluate the route from question to verified result.
| Measure | How to check it |
|---|---|
| Calculation agreement | Whether the result matches a reviewed report for the same definition, population and period. |
| Scope correctness | Whether the question and answer use the intended brand, currency and comparison window. |
| Time to verified detail | Elapsed time and manual effort needed to reach the same checked analytical breakdown. |
Connect the records
The design needs a stable relationship between business language, the metric definition and the calculation.
| Element | Required context | Check |
|---|---|---|
| Question scope | Brand, currency, metric and comparison period. | Material ambiguity is resolved before calculation. |
| Metric definition | Formula, population, source and included deductions. | The result matches the controlled reference calculation. |
| Breakdown | Player cohort, game category or other defined dimension. | Components reconcile with the overall measure. |
| Interpretation | Observed movement, alternatives and next question. | The answer separates a measured breakdown from a causal explanation. |
Tell us about your casino and the decisions you want to understand.