Skip to content
AskData! Contact AskData

Marketing & acquisition

Casino acquisition and affiliate analytics

Know what acquisition brings back

Connect casino acquisition and affiliate analytics with the players each source brings. Compare first-time deposits, CPA, revenue share and observed player value over consistent windows.

Discuss your acquisition questions
AskDataAnalytics

Acquisition / Equal-age cohorts

Which affiliates bring value beyond the first deposit?

The analytical view

Compare the players at the same cohort age

Read source cost beside observed player value. Give every cohort the same time to generate its outcome.

Day 0
First-deposit cohort
Day 30
Observed value and acquisition cost
Day 60
A further review as the cohort matures

In AskData

Follow the source beyond the conversion report

The budget conversation starts with source economics and comparable player groups.

Analytics
Keep affiliate cost, first-deposit cohorts and observed value in one source-level review. Compare the same follow-up window across groups.
AskData
Ask which source deserves a closer look, then inspect its player activity, cost scope or cohort age.

The budget decision

First deposits are the beginning

A source can deliver many first-time depositors while the economics remain uncertain. Acquisition reporting becomes more useful when those players can be followed through a consistent period and compared with the costs of bringing them in.

AskData Analytics connects source costs, player cohorts and observed value. The owner’s practical question is which comparable group creates enough contribution to justify another investment test.

Volume

Follow registrations and first deposits by source, campaign and acquisition period.

Observed value

Track the same group’s activity and defined net gaming value over comparable follow-up windows.

Acquisition cost

Connect media, affiliate terms and included incentives with the group being evaluated.

Compare consistently

A fair cohort comparison

DimensionWhy it mattersCheck before comparing
Source identityA player must connect to the source being evaluated.Document attribution rules, missing mappings and changes in tracking.
Cohort dateNewer groups have had less time to generate observed value.Use a consistent event, such as FTD, to start the follow-up clock.
Value windowCalendar revenue and acquired-player value describe different populations.Compare the same number of days after the cohort event.
Market and productJurisdiction, product mix and currency can change costs and outcomes.Keep like-for-like cuts available alongside the overall total.

Read the economics

Know what the cost includes

Media spend is one part of acquisition cost. Casino affiliate analytics connects each source with its acquired players, cost records and contract terms. Affiliate arrangements may include CPA, revenue share or a combination. Incentives, platform costs and payment costs may also matter to a decision, depending on the operator’s allocation method.

Define what is already deducted from NGR before subtracting costs again. Record which cohort and period carry a commission, and distinguish actual charges from estimates. A payback calculation is meaningful only under that stated scope.

From analysis to action

From analysis to a budget decision

The acquisition cohort implementation sets out the records, links and checks needed to build this review.

  1. Reconcile source and cost

    Confirm the acquired population, its assigned source and the costs charged to that comparison.

  2. Inspect comparable cohorts

    Compare observed value, return activity and the time available to generate that value.

  3. Choose a bounded change

    Form a specific budget hypothesis and measure it. Attributed value alone does not establish the incremental effect of acquisition spend.

Common questions

Choose a fair comparison

Is the cheapest FTD always the best source?

A low first-deposit cost says little about subsequent contribution on its own. Follow the acquired group and compare the costs and outcomes over the same window.

How should affiliate revenue share be treated?

Use the actual contract definition and charging period. Keep it distinct from costs already deducted in the chosen revenue measure, then reconcile the ledger.

Does attributed revenue prove campaign ROI?

It describes value assigned under an attribution rule. Estimating incremental effect requires an appropriate comparison or experimental design.

Keep exploring

Use case

Follow acquisition beyond the first deposit

A source comparison with matched cohort ages, observed value and defined costs.

Read the acquisition cohort use caseSolution

Promotions

Connect casino bonus costs with campaign response and ROI measurement. Reconcile incentive spending, follow eligible players and use a suitable comparison.

Explore casino bonus analyticsResearch

Casino metrics

Understand GGR vs NGR with formulas, a worked casino revenue example and the UKGC GGY definition. See how bonuses, taxes and fees change net gaming revenue.

Read the GGR and NGR guide

Bring your next business question

Tell us about your casino and the decisions you want to understand.

Contact AskData