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Promotions

Casino bonus and promotion analytics

Know what the bonus costs · See what it changes

Use casino bonus analytics to put promotion costs beside player response. Define the return, reconcile incentive spending and choose the comparison needed to assess bonus ROI.

Discuss your promotion questions
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Promotions / Incentive lifecycle

What did the promotion cost, and what did players do next?

The analytical view

Put consumed bonus cost beside the response

Separate the value issued from the cost recognised in the review. Follow the eligible players into the same outcome window.

Issued
The offer value granted
Consumed
The cost event in the chosen definition
Expired or reversed
The balance needed to reconcile the offer

In AskData

Connect the offer, its cost and the player response

The campaign review distinguishes spending, observed response and the comparison needed to assess incremental value.

Analytics
Bring the incentive lifecycle and recipient activity into the campaign review. Keep costs already deducted from NGR visible.
AskData
Ask about the campaign’s spending or response, then open the cost event or player group behind the total.

The campaign decision

Three questions behind every offer

Casino bonus ROI needs a defined economic return and a complete campaign cost scope. Reconcile any bonus cost already deducted from the chosen return measure. These questions need different evidence: a campaign can show substantial recipient activity even when some players would have been active anyway. A rise after launch is an observation; the incremental effect requires further analysis.

What did it cost?

Reconcile incentive use and related campaign spending under the operator’s accounting rules.

What did players do?

Follow participation, deposits, gameplay and return activity over a defined outcome window.

What did it add?

Use a credible comparison to estimate behavior that would not have occurred without the offer.

Make the spending traceable

Follow the incentive

RecordWhat it describesWhy it belongs in the review
IssuedValue granted under the offer terms.Establishes the offer population and initial allocation.
Activated or redeemedThe operator-defined event that makes the offer usable.Separates receipt from participation.
ConsumedValue used under the operator’s reporting definition.Provides the relevant spending record for economic analysis.
Expired or reversedValue removed or no longer available.Helps reconcile the closing position and avoid treating every issued unit as consumed cost.
OutcomePlayer activity and defined value over the follow-up window.Connects the promotion records with observed behavior.

A credible comparison

Design the review before the conclusion

The promotion measurement research explains the method in depth. The bonus cost implementation scenario shows how to organise the supporting process.

  1. Define the eligible population

    Record eligibility, campaign exposure and applicable exclusions. Keep assignment rules fixed and preserve the operator’s player-protection controls.

  2. Agree the economic outcome

    Choose the value measure, included costs and outcome window. Check how free-money is represented across reports.

  3. Create a comparison where appropriate

    A planned, lawful randomized holdout can help estimate incremental effect. Observational comparisons require explicit assumptions and may leave causal effect uncertain.

  4. Review the outcome and uncertainty

    Keep participation, cost, observed value and estimated incremental effect distinct. Inspect group balance, other offers and missing records.

Choose the next action

Make the next campaign decision specific

Some reviews call for a better comparison rather than a larger campaign. Others reveal an accounting mismatch, a population definition that changed or an incentive whose costs sit outside the headline report.

Once the measurement is reliable, use it to decide whether to continue a particular offer, change its scope or run a more informative test. Keep the decision within the operator’s applicable marketing rules and responsible-gambling procedures.

Common questions

Understand the economics

Should bonus cost be deducted from NGR again?

Check the chosen NGR definition. If the same cost is already deducted, subtracting it again would double count it.

Is redemption rate a measure of profitability?

It describes participation in an offer. Profitability needs a stated value measure, relevant costs and a comparison that matches the question.

Can I measure a campaign without a holdout?

You can describe its cost and observed outcomes. Estimating its causal effect from nonrandom comparisons needs stronger assumptions, which should be stated and examined.

Keep exploring

Use case

Analyse casino bonus cost and campaign ROI

One campaign review with a reconciled cost, a defined population and a comparison.

Read the bonus cost analysis use caseResearch

Measuring promotions

Learn how to assess casino bonus ROI: define campaign costs, player outcomes and comparison groups, then distinguish observed activity from incremental effect.

Read the casino bonus ROI guideSolution

Marketing & acquisition

Connect casino acquisition and affiliate costs with FTDs, cohort value and player LTV analysis. Compare sources using the same follow-up window and cost scope.

Explore acquisition and affiliate analytics

Bring your next business question

Tell us about your casino and the decisions you want to understand.

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