AskData
Ask a question · Follow the answer
AskData brings natural language analytics to online casino operators. Ask about revenue, player retention or bonus costs in plain English, then follow the definitions and comparisons behind the answer.
AskDataA connected investigationWhy did revenue change?
Compare new and returning players over the same period. Follow the group accounting for the movement.
What do our acquisition sources bring back?
Keep the cohort, acquisition charges and value definition together before comparing sources.
What changed alongside bonus spending?
Reconcile the bonus ledger and follow the eligible players over a defined outcome window.
The experience
Natural language analytics lets an operator start with a casino business question in plain English. Ask the AI analyst about a revenue change, player retention, bonus costs or an acquisition source, then follow the relevant comparison.
Use natural language to ask the AI analyst what changed, which player group moved or where to investigate next. Keep the brand, KPI and period in the question.
Look at the comparison behind the answer. A total means more when you can distinguish periods, player groups and the games involved.
A first answer can open a narrower question. Follow the movement into the relevant analytical direction before choosing an action.
From question to query
Text-to-SQL turns a natural language question into a query over structured data. For a casino, the important connection is between the words in the question and the agreed GGR, NGR, player, bonus and reporting-period definitions.
A useful workflow starts with that business meaning, chooses the appropriate data and checks the result before interpreting it. Ask “Which brand explains the NGR change?” and keep the currency, comparison period and deduction policy attached as the investigation becomes more specific.
Our text-to-SQL guide for iGaming walks through a SQL example, metric mapping and validation. Bring a representative question and an existing report to discuss the source access and analytical scope for your casino.
Name the brand, metric, complete period and comparison.
Use consistent populations, joins and cost definitions.
Reconcile the total and follow the evidence into the next question.
From question to decision
“Why did revenue change this week?” establishes the business question. Clarify the brand, currency and comparison period when they matter.
Separate new and returning players, sources or game categories. Identify which parts account for the observed movement.
Review definitions, data completeness and possible differences in the mix of activity. A breakdown can locate a change without proving its cause.
Take the question into marketing, promotions, games or business performance. The next step may be a data check, a deeper comparison or a controlled test.
Business context
Comparable periods, player groups and game mix.
Business performanceAcquisition cohorts, follow-up windows and attributable costs.
Marketing & acquisitionIncentive use, campaign populations and observed outcomes.
PromotionsGame activity, player reach, repeat play and provider costs.
Games & providersDecision clarity
Revenue, player return and campaign cost describe different parts of an operation. Reading them together helps an owner ask a more precise question: which part of the business moved, and what evidence would justify changing course?
AskData sits beside Analytics and Insights in the same product family. Ask opens an investigation. Analytics gives it business context. Insights brings changes into view before you start a new question.
Start with a business question.
Follow the detail behind the answer.
Keep important changes in view.
Common questions
AskData speaks to online casino owners who want to understand business performance and decide where to direct attention, spending or further analysis.
AskData is the question interface. Analytics organises the business disciplines behind the investigation, including performance, acquisition, product, promotions, games and providers.
A total is a starting point. Changes can reflect activity, mix, reporting definitions or incomplete data. A useful investigation checks those possibilities and keeps uncertainty visible.
Tell us about your casino and the decisions you want to understand.